Looking for moms (or dads) to follow on IG? Here are 15 UK family influencers we’re watching

Whether you’re doing a little scrolling at school, looking for relatable voices that share the emotional realities of family life, or like specific tips for finance, education, solo parenting, or home improvement, Instagram has become one of the best places to find. your people.

The rise of family influencers that the UK public truly connects with has been huge over the last few years and has created supportive, honest spaces where you can feel seen, discover products, routines and perspectives, and maybe even have a little laugh.

The UK family influencers we rate

From big celebrities you’ve probably seen before to small creators building highly engaged communities, these UK family influencers offer a blend of honesty, humor and everyday reality.

Looking for family influencer Instagram accounts worth following? Our list is a great place to start – handpicked by our team of moms and social media lovers.

1.Alexandra Teasdale

@alexandratealeaf

Alexandra, Norland’s former nanny and parenting expert, combines fun, uplifting humor with real, proven advice for raising children and living as a family.

Mother of two children, she has a very engaged audience who comes back again and again.

Plus, she’s also a Leiths-trained cook, which means she shares amazing, easy recipes and tips for feeding families from little bellies to adults. Yum!

2. The Kabs family

@thekabsfamily

One of the most recognizable family influencers that the British public adores, the Kabs family brings adorable energy and humor to the internet through their three children.

Their videos cover the ups and downs of parenthood, family milestones, and real-life routines, all with a strong sense of joy and connection.

Plus, they have around 1.2 million subscribers on YouTube, so head over to their channel if you want to see what all the fuss is about!

3. Emilie

@littleloveshome

A military wife and mother of two little loves, Emily’s page focuses on her whimsical home, as well as family routines and daily parenting moments.

Her indoor DIYs and crafts are unreal, and we love that she can literally tackle anything while juggling her kids. And the Hungarian Vizsla puppy (phew!).

As a military wife, much of her family content focuses on solo parenting – something many of us might find relatable.

4. Louise Thompson

@louise.thompson

Louise (of Made In Chelsea fame) openly shares motherhood, recovery and family life with her partner Ryan and their son.

Its content is rooted in the defense of those who have lived the experience birth traumaas well as transparency, vulnerability and strength, as well as everyday parenting moments and lifestyle content that deeply touches many of us.

We covered The story of Louise’s birth after her appearance on BBC Women’s Hour in 2025if you want to catch up. She opened up a conversation that society really struggles to have.

5. Warren Hoyte

@daywithdad

Warren brings a refreshing perspective to the family influencer Instagram space.

His story focuses on fatherhood, representation, and daily life with his wife and three children, sharing meaningful moments and practical parenting tips.

Plus, it also has great product advice for the whole family.

6. Sydney Mae squatting

@sydneymaycrouch

Sydney shares her family life as a single mother as well as her opinions on pregnancy and parenting with a pinch of style and fun.

Follow her for honest updates, partner dynamics, and thoughts on parenting through breakups, as well as relatable routines that help you feel part of her evolving family story.

7. Hattie Smith

@hattiebourn

Hattie combines motherhood, lifestyle, well-being and fashion.

Her content featuring her husband and three children is infectious and provides insight into raising a young family while managing work and personal well-being.

Balanced and ambitious but realistic? We love.

8. Jake Graff

@jake_graf5

Jake is a trans creator sharing his family life with his wife Hannah and their children, advocating for LGBTQ+ parenting and trans fatherhood.

At the same time, Jake and his wife share daily family moments and many thoughtful podcast discussions.

And seriously, if you haven’t watched the Channel 4 documentary about their experience becoming transgender parents, you should.

9. The Pelo family

@thepelofamily

The Pelo family of seven shares joyful and honest content focused on parenting, culture, and family routines. In their own words, it’s “real life” and “not perfect”!

For those interested in learning more about homeschooling, they also document intentional education that goes further than just replicating school, but at home.

Their account brings humor and authenticity, creating a strong connection with subscribers looking for relevant family content.

10. Stacey Solomon

@staceysolomon

You’ll probably recognize Stacey if you live in the UK and have ever turned on your TV, but she’s built one of the most engaged communities among the UK’s leading family influencers.

A mom of five, her content mixes home life, parenting, organizing, and truly real, honest family moments, creating a warm, welcoming space that her subscribers return to daily.

We are so here.

11. Stuart and Frances

@stueyarmfield & @francishaugen

Gay fathers Stuart and Francis share their parenting journey, providing significant visibility for LGBTQ+ families.

Their stories include parenting milestones, daily routines, and reflections on building their family.

12. Rochelle Humes

@rochellehumes

Rochelle shares a refined yet relatable view of parenting, career and family routines.

Its content includes family moments, life at home and practical information.

Also her (completely gorgeous) baby brand My little Coco is absolutely crushing it right now, making her one of the most recognizable family influencers that UK parents follow.

13. Emilie Miller

@emilyfayemiller

Emily shares her experience of pregnancy and early motherhood with honesty and openness.

Its content captures the emotional and practical aspects of becoming a parent, as well as daily routines and lifestyle moments.

14. The Choi family

@thechoifamilyuk

The Choi family brings humor, chaos, and togetherness to raising multiple children as an interracial family.

Their videos reflect real family dynamics, daily routines and shared moments that resonate.

15. Chaneen

@chaneensaliee

Chaneen shares content about motherhood, family routines, and lifestyle with warmth and transparency.

Her articles offer insight into raising young children while balancing personal identity and daily life.

Ready to spruce up your morning scroll?

These British Family Influencers giving you access to a community that reflects real parenting experiences in many different forms. You will find comfort, practical ideas, humor and connection.

We love that they collectively normalize the entire spectrum of family life while also creating spaces where the rest of us might feel a little less alone.

So whether you’re newly pregnant, immersed in the life of a toddler, parenting teens, or just love family content, here are some of the top family influencers building meaningful communities right now. Is anyone missing from our list? You know what to do. Send us a DM on Instagram or TikTok.

Are you a brand, creator or influencer working in the fields of (peri)menopause, well-being, fertility, pregnancy, family building and parenting? We just launched the first influencer collective of its kind, hosted by us here at TRB. It’s a brand new platform, designed to make it easy to connect and spark important conversations.

We would love to see you there.

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