Agency predictions for 2025

In the last in our SPOTLIGHT series, we recently talked to three leaders of the North Agency: Richard Sharpowner of The sharp agency; Laura SelbyDirector of digital at IF.; And Chris HolmesFounder of VirtuopAbout their reflections on what 2025 reserves northern agencies.

We each asked them 7 questions and had very interesting and stimulating answers that you can read below. We are talking about challenges, pivots, the Tiktok store and of course AI, and how to help your customers get the most out of their marketing expenses in these times in constant evolution.

We would like to know your thoughts.

After a few roller coaster mountains, what are your predictions for 2025?

Laura Predicts a huge change in three spaces: Quick solutions focused on the results, the rise of the Tiktok store and the request for unique real experiences. She thinks that even if it is not a bad thing to strengthen performance marketing effort, this can be harmful to the longevity of the brand and the brand, it is therefore important to ensure that the biological brand building is not lost in this area and is always prioritized in budgetary planning. She referred to the power that is Tiktok Shop, saying that the great return on investment they see for their customers while this platform is at its beginnings is the one on which you cannot sit down. We have also discussed the value of the community and the way in which Challenger brands build huge online communities, then bringing this online request to physical destinations, think of crazy viral queues for sisters and researchers.

Richard Said it seems that the roller coaster journey was not yet finished. With the recent budget for reshaping the plans for many companies, 2025 feels like a year “wait and see”. He thinks that agencies that promote positive work environments and hierarchire the well-being of employees will emerge stronger than ever.

While we head around 2025, Chris plans to see marketing budgets stabilize, with a greater investment in rapid digital trends. He said they already saw social purchases reshaping the way brands connect with their audience, and this should have a huge impact on the retail industry in 2025, especially since Tiktok Shop continues to grow. There is no doubt that AI will become more important in all sectors in 2025, companies seek to automate routine tasks to help give precious time to employees, by releasing them to focus on more strategic work.

Are there agency sectors and specialties that are better in difficult economic times?

Laura Performance marketing agencies increase in stability during this period due to the possibility of providing more tangible difficult results compared to other spaces where results can often be overlooked in their contribution to performance.

Richard Considers that agencies have focused on providing results, not just outings, with a advice style approach will have an advantage. Durability is another key opportunity.

Chris Said events can be an intelligent investment in difficult economic times when companies seek to do more with less. Technological progress means that events do not always require the same level of investment that was expected when the traditional format in person was the only option. A virtual or hybrid event can offer an engaging experience and often achieve the same objectives, more profitable.

How do you think that creative industries could rotate and react to changing landscapes more quickly?

Laura Think that it comes back to talent and confidence. Hire the right talent that is hungry for growth, reagent and especially team players. Listen to them, give them the opportunity, as long as it makes commercial sense, trust them to go. You should recruit people who know more than you and trust them with opportunities because you never know what it could bring vs stuck in the mentality “that’s how we have always done”.

Richard Said that the key is to understand the needs of customers at a deeper level and to provide tailor -made solutions. He believes that too often, agencies rotate trends or “brilliant objects” instead of adapting to what really matters to their customers. In 2025, being centered on the customer will not only be important – it will be essential.

Chris said that when he started a virtuopo almost five years ago, companies were trying to move their corporate events in virtual format during the pandemic. He has directed huge virtual and hybrid conferences for years, at the time when Zoom was a fairly niche platform, and was able to provide a solution to one of the biggest challenges that the event industry has faced for decades. It is therefore important to be agile, identify and embrace emerging trends.

What other challenges are confronted with your sector and how do you approach them?

Laura said that transactional services against partnerships are a major concern for her, referring to the rise in “ Challenger ” agencies’ in last year which, on the LinkedIn document, falls on all brilliant and innovative, but behind the scenes, far from talking about the conversation, have little understanding of the most important aspect of the work – establish a partnership with customers and peers. She said they are fighting for their customers so that they can win the war. She fears that this has an impact on new future relationships where partnerships and relations with customers become too cold and transactional because they have been burned by others before.

Richard believes that AI will consolidate its role in 2025, transforming our way of working. The challenge lies in intelligence integration – not simply to automate the processes but to use it to raise creativity and strategic thinking. They actively explore how to mix AI with human ingenuity to unlock new possibilities for their customers.

Chris Said that uncertainty about budgets is an important challenge, especially during the economic challenge. Virtuopo addresses this by offering effective means of making customer budgets go further, helping them to achieve their global event objectives even when the budgets are tight.

What exciting things are you involved in?

Laura: said the Tiktok store is the place where they see growing customers and being at the forefront of this new growing social commercial space is really exciting. Tiktok Shop offers brands the possibility of creating an immersive and intimate shopping experience on a viral scale and that in turn offers rapid lucrative results. It is a space where the more creative and inventive you are, the more rewarded you are. They see astronomical Roas, industries that beat creative and, therefore, certain incredibly attractive sales results for customers.

Richard Said they are under tension by associating with daring leaders who have changed at the top of their program. He also thinks that their BCORP references attract customers with a shared ambition to make a real difference in the world. Together, they create a work which not only aligns with their values ​​but which also leads impressive performance for their brands.

Chris: As an official agency of the partners of the Tiktok store, social trade is a great field of growth for us. By combining discovery, entertainment and creativity, there are now more than 5,000 live shopping sessions on Tiktok every day, so it’s a very exciting period for electronic commerce.

We have also invested in a virtual studio on site at Liverpool’s headquarters in Virtuopo, which opens up huge opportunities for customer events and live flows. By working in the studio, we can literally offer a conference or corporate event to the same high standards of a television talk show, using a virtual reality background.

Are industry skills ready? What new roles do you think that industry will see in the years to come?

Laura declared that they anticipate hiring for roles where skills are necessary both in creativity but also with a hats of analytical digital marketing, and they noticed a huge gap of skills in filling the two together. She thinks that the best marketing specialists are those who get a brand and can determine this impact on the brand on consumer behavior and why. It is necessary to create more qualified analytically qualified social media and marketing creatives. It also sees an increase in the skills necessary to manage Tiktok Shop: from affiliates to live presentation to promotional activation via shopable content. There will be a huge demand for specialists in these spaces as the United Kingdom evolves on this platform.

Richard Said that all the skills of the industry are changing, but there is still room for growth. Roles focused on data -based information, integration of AI and sustainability strategy quickly. Preparing for the next generation of this mixture of creativity, technology and strategy is the great challenge and the opportunity to come.

Chris Responded with a categorical non -non -noticing, they note that there is a real shortage of skills, in particular in live dissemination, virtual production and presentation. Investing in future talents is essential in their industry and they have fantastic apprentices at Virtuopo to support and complete their experienced team. He said that if you rewind 10 years, most of the employment titles at Virtuopo did not even exist. In the years to come, he can see that there is a great request for invited engineers from AI to help obtain the best result of AI tools or to train and test AI systems.

With a special thank you to our contributors for the projectors # 4 agency predictions for 2025:

Richard Sharp is the owner and CD of the Sharp agency. They focus on improving their customers’ brand performance. They apply a strategic and creative approach to positioning brands, ensuring that they remain competitive and develop performance -oriented campaigns that increase sales.

Laura Selby is Director of Digital at Brand Communications Agency, If. They specialize in the construction of killer brands, both in creation and activation in online and offline spaces.

Chris Holmes is founder of the live professional company and corporate events Virtuopo. They create experiences of engaging events, whether in virtual, hybrid or in person. They also work with brands and creators of the virtual studio in their Liverpool headquarters.

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The predictions of the post office for 2025 appeared first on Creative Resource.

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