Gen Z Wellness Influencers to Follow in 2026 (and Top Trends)

5 trends that will shape 2026, with Gen Z wellness influencers leading the way

1. Well-being as social life and community fitness

Generation Z wants to do well together. Group fitness, runs in the park, and even dance workouts replace solo sessions with friend-fueled routines.

So much so that Strava has dubbed club runs “the new nightclubs”where Generation Z is four times more likely to meet people than in bars.

On the TRB team, that’s what we’re here for. It’s a space for connection, with a social element that is becoming more and more central to the way we experience our well-being on a daily basis, especially when things are busy and we want to combine the two!

2. Healthier lifestyle and conscious consumption

Young Brits are investing more in overall wellbeing, from hydration and exercise to reducing alcohol consumption.

New data via Ocado suggests that three in five Gen Z drinkers are considering swapping alcohol for functional, wellness-focused drinks at social occasions – think kombucha, kefir and matcha.

This trend is also reflected in the way Gen Z tailors their days: more water, fewer heavy nights, and a greater focus on clear, intentional choices that support sleep, mood, and energy.

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3. Nutrition and diet for health goals

Generation Z is moving away from fad diets and towards targeted nutrition.

In practice, this means eating with specific health goals like better gut health, better immunity, or better energy.

This functional approach appears everywhere on social media, where food preparation, nutrient-dense meals, and DIY recipes are shared in context. Not as “restrictive diets”, but as sustainable lifestyle habits.

4. Skincare and sunscreen are non-negotiables

Yes, it’s a huge problem.

A study by Skin Health Alliance found that 65% of Gen Z adults use sunscreen frequently, and nearly three-quarters of them are influenced to purchase skincare products by social media.

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5. Mental Health and Digital Wellbeing Reset

Unplugging is no longer a niche. Numbers via Medium suggest that 40% of Gen Z use apps like Forest or phone timers to stop scrolling, and 50% actually organize their feeds to prioritize helpful, positive content and mental well-being.

Basically, whether it’s a “no-scrolling challenge” on the weekend or mindful technology breaks during the day, Gen Z is setting boundaries and sharing advice on social platforms.

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